# CryptoCloud Brand Guide
It ensures brand consistency across all communication touchpoints — including the checkout process — creating a cohesive and predictable user experience.
* [Brand elements](/en/brand-elements.md) — everything you need to know about using the logo, buttons, icons, and other elements.
* [Marketing materials](/en/marketing-materials.md) — everything you need to know about promoting cryptocurrency payments on your website.
Using the CryptoCloud brand book builds customer trust, increases loyalty, and ultimately drives growth in key business metrics such as conversion rates, average order value, and repeat purchases.
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